You’ll quickly be overwhelmed by objective data about your Law Practice Marketing website visitors. Your goal should be to quickly determine which specific metrics are the best predictors of your future success on the web. Only then can you properly monitor your results so that you can guide your site revisions in the right direction.
Fortunately, very competent and easily accessible software is available to track the activities of your site visitors.
But you already know a great deal about your visitors. You should frequently access your website logs which are already recording information (in more detail that you’ll ever use) about every single request for information from your site’s web server. For example:
- Has the visitor been to your site before?
- What is the IP address (Internet Protocol address) of your visitors?
- Which pages did they view?
- How much time did they spend visiting your site?
- Which web browser did they use to view your site?
You’ll want to have friendly Web Analytics software to help you understand and analyze this data. Look at alternatives available before you jump in because chances are you’ll be living with your software package for many hours for a long time. If you select the wrong software it’ll seem like a VERY long time.
